At Golden Grassroots, your brand message is our daily objective. We believe that Retail Merchandising stabilizes the bridge between each pillar of your brand’s marketing plan. This occurs in the most critical environment for your brand, the shelf.
Your Products should be readily available for consumers to purchase once making the buying decision. They should be in stock, and shelved based on your agreement with the retailer.
The Pricing of your brand should reflect its positioning in the marketplace. That pricing should be consistent throughout the market.
Promotional activity is a pivotal part of the marketing mix. It is your personal connection with the consumer at the point of purchase decision. It is your time to inform, persuade, and remind your consumer about your brand.
We have teams in Los Angeles, Houston, Dallas, Atlanta, the Carolinas, and Chicagoland and visit all major retailers and local indie retailers. We also have specially cultivated relationships with the independent beauty supply channel. Let us create the environment that generates consumer trial and demand.