What Beauty Supply Merchandising Needs: Better Data

For so long independent retail was an abyss due to the lack of scan data to support financial investment in any marketing programs. The Beauty industry especially needs the data from an independent beauty supply store, yet the scan data is not widely available for this important channel of trade. 

So we set our focus to add value to the Beauty Supply visit in addition to our other services. Data!

Here's a partial list of what we can provide with a simple 100 door sample size:

• Depth of brand or item distribution
• Measurement of distribution gains over time
• Competitive activity (promotional and movement at shelf)
• Movement tests by item or brand
• Average on-hand inventory
• Out of stock occurrences within a given timeframe
• Best sellers by brand/item/category

How we obtain this data:

• We possess a qualified list of 'A' independent beauty supply stores across the country 
• Our team is data driven and trained on how to extract the most pertinent data during their time in store
• We employ the highest levels of confidentiality